Video is a powerful medium that allows you to showcase your products/services and tell your brand’s story in a way that resonates with your audience. It helps you connect with potential customers on a more personal level by putting a human face or voice to your brand. Videos also tend to rank high in search … Read more
The current business landscape is constantly evolving, and that means marketers must constantly be on the hunt for ways to combine traditional and modern marketing methods. All the way from miniature leaflets to influencer marketing, the scene is rapidly changing, and that means keeping what works and changing what doesn’t. It’s all about reaching your … Read more
The chemical industry is a complex sector to market in. With plenty of competition, it can be challenging for businesses to stand out. However, to succeed in this industry, you must create an effective B2B chemical marketing eCommerce strategy to get your business noticed. In this article, we’ll discuss how to create an eCommerce campaign for … Read more
If you have a product, brand, or service you’re trying to promote, partnering with an influencer could be the way to go, but how do you find the right influencer with an audience similar to your own? How do you know which influencer partnership will be the most effective and lucrative? There are several influencer … Read more
Direct mail is a marketing strategy that has been around for decades and continues to hold a place in the real estate industry. It is one of the most cost-effective ways to reach potential clients, and many experts believe it is the best way to sell homes. This article is an extension to a direct … Read more
Having a Wikipedia page for a company boosts your brand identity globally. As Wikipedia has become a productive marketing tool nowadays, companies have begun investing in creating their Wikipedia business page. Businesses use Wiki pages for advertising and marketing purposes. Big corporations are successfully managing their Wikipedia page listing, which has taken their brand to … Read more
What strategies are incorporated by an ICO marketing company? Any experienced ICO advisor can tell you that promoting an ICO requires a lot of caution. This is because ICO marketing determines the success or failure of a project. You waste time developing your project if you don’t have a good ICO marketing plan. Such projects … Read more
Marketing is an incredibly useful tool for any business and something that you should always aim to be improving. This means that you should always have an eye out for new and interesting techniques that you could apply to your marketing. Fortunately, there are a great many techniques to master, and almost all of them … Read more
If you have a business but do not have a marketing team, plan, or strategy in place, you are already behind with the times. It does not matter what business it is, if you have competition, and there is a good chance you do, you need to be able to put out what you are … Read more
Statistics say that marketers who prioritize blogging are 13 times more likely to see a favorable ROI. You probably know the value of blogging and that’s why you have a blog section on your site. But, what’s the use if no one visits it to read your posts? How to resuscitate it to generate qualified and reliable … Read more
Text messages have become the go-to method for marketing as they allow brands an easy way to communicate with their customers. These texts can be used for several purposes such as providing discounts and coupons, alerting subscribers to new products, or making any company announcements. No matter what you use it for, everyone can agree … Read more
Data visualization is the process of translating a large volume of data into easy-to-understand visuals, like a graph, map, chart, etc., allowing the viewers to make sense of the complex information. It converts complicated data into a natural form and makes it easy for the human brain to comprehend. Marketers deal with a lot of … Read more