If you have a product, brand, or service you’re trying to promote, partnering with an influencer could be the way to go, but how do you find the right influencer with an audience similar to your own? How do you know which influencer partnership will be the most effective and lucrative?
There are several influencer marketing tools that can help you with your search. Here are a few of our favorites and how to use them to your advantage:
Upfluence is an influencer marketing tool that offers a one-stop shop for brands and agencies that are looking to streamline their influencer campaigns. The software can help you find your ideal influencer, manage payments, automate campaigns, and measure your ROI all in one place.
If you’re interested in trying out the platform before purchasing it, you can explore its free influencer analytics tool. It’s a good way to familiarize yourself with the software while also searching for influencers that could be the right fit for your brand or business.
By using this free tool, you can compare influencers based on performance data across various social media platforms. For instance, the tool allows you to access engagement rate, reach, average views, and likes, as well as audience demographics so you can assess whether each influencer’s followers are similar to your own.
The analytics tool also allows you to export their profile metrics and assign ratings so you can easily keep track of your favorites. You can even refine your search based on specific platforms, such as Instagram, TikTok, or Twitch.
Want to try before you buy? BuzzSumo allows you to sign up for a 30-day free trial so you can decide whether it’s the right influencer marketing tool for you. Get started by using the Content Analyzer function. Search a topic relevant to your campaign or brand, and the content analyzer function will show you the most shared articles on that particular topic. You can then view the top sharers to find like-minded influencers who are sharing content that’s in line with your brand.
BuzzSumo also has a function that allows you to search for journalists authoring highly shared content relevant to your business. For instance, you can use the Twitter Influencers tool to search a particular topic and then refine your search using the “view only journalists” filter. If you have a pitch or news release for an upcoming campaign, you now have a list of journalists who may be interested.
You can find influencers in much the same way. Simply select the type of influencer you’re looking for and search for the relevant topic. To narrow down your search results even further, you can select and apply a category filter.
If you want to determine who among these influencers is sharing your or your competitors’ content the most, search by domain in the content analyzer tool. It will pull up a list of top sharers that is sorted based on the average number of retweets so you can easily see which influencers have the most reach.
The Klear influencer tool allows you to be as broad or as specific in your search as you want. If you have a niche business, you can keep your search broad in order to find the greatest number of influencers possible. In fact, Klear allows you to go beyond the mainstream and discover micro-influencers by searching niche topics. You can also search by something as simple as a keyword or hashtag.
If you want to get more specific with your search, you can also look for influencers based on price range, available contact details, and influence level. If you’re looking to partner with someone local for in-person collaborations, you can even search for influencers by region. Whether you’re thinking big or small, Klear will produce targeted search results to help you find the right influencers for you. Want to give it a try? You can request a demo through the Klear website.
Want to generate attention and buzz around your brand so that influencers reach out to you rather than the other way around? Then Aspire could be the platform for you. Through Aspire’s Creative Marketplace, you can share marketing campaign ideas and let influencers submit proposals. You can also see what others in your market or industry are paying influencers to ensure you’re receiving a competitive offer.
Aspire also allows you to think outside the box. It connects you with your existing customers who have a proven social media following and allows you to invite them to be a part of your marketing campaign. This allows you to identify true fans of your brand who will be passionate about sharing your product.
If you would rather have more control over your influencer search, Aspire allows you to search its database as well. You can filter by location, engagement metrics, industry, and more. If you’d like to see the platform in action, request a demo to try it out for yourself.
If you want to focus on data-driven results, then Unbox Social may be the platform for you. Before your partner with an influencer, Unbox Social allows you to track their performance metrics. You can also see how well they represent content relevant to your brand.
Simply use the Brand Safety feature to analyze the keywords relevant to your business and how frequently and effectively each of your chosen influencers is using them. Take advantage of Unbox Social’s 15-day trial to immediately start tracking the influencers that appeal to you the most. Still not sure which influencer marketing tool is right for you? The great thing is a lot of these tools offer free trials so that you can compare and contrast each one. If you still have questions or want to know more about how to build your brand and take your business to the next level, reach out to the digital marketing team at InnoVision. Whether it’s through partnering with us or pairing up with an influencer, we’ll make sure we find the perfect collab for you.