Converting visitors into customers is a challenging task. Not every visitor who visits your store instantly shops from you. Since conversion is the most important aspect of an eCommerce business, it’s highly essential that you pay attention to it.
Currently, there are 820,000 active Shopify stores in the eCommerce market. The competition has become very fierce and surviving in this highly competitive market has become more challenging.
We believe there is no growth hack that can turn your eCommerce website into a money-making machine overnight.
But here’s the good news, there are various techniques that you can implement on your Shopify store to optimize the conversion rates.
So without further ado, let’s get started to discuss how to increase the Shopify store conversion rate.
8 Ways to Boost the Conversion Rate of your Shopify Store
- Highlighting Product Benefits
People purchase items that solve their issues or make their lives easier. As a result, it is important to emphasize product advantages clearly.
Avoid copying and pasting the manufacturer’s product description. A product page is an excellent place to use SEO keywords and highlight the evident reasons why anyone should buy it.
For example, if you sell food, you’d like your consumers to know whether a particular product is made from certified organic ingredients or is cruelty-free.
- Leverage Personalization
The approach to rising sales funnel conversions is personalization. 51% of customers trust online stores to anticipate their requirements and make specific recommendations. When marketers have customized experiences, their profits rise by an average of 20%.
Using data analytics expertise is one of the most effective ways to utilize personalization. Data science enables you to classify your consumers into segments and sub based on variables such as age, gender, browsing behavior, buying background, and shopping patterns.
It will help determine what a buyer is going to purchase next, allowing you to present the same items they are looking for, increasing conversions.
- Cross-Sell and Upsell
Cross-selling and upselling are great opportunities to boost the average order value. That being said, you can keep the number of options to a minimum.
Excessive use of similar items or interchangeable bits may sound intrusive and can distract the customer from finishing their purchase.
Shopify development provides a variety of third-party applications that you can conveniently incorporate into your eCommerce store to cross-sell and upsell. You must choose an app that is ideally suited to your company’s needs.
- Simplify your Checkout Process
If the checkout process of your eCommerce store is long and complicated, you may lose a large number of customers just when they are about to purchase. According to a Baymard Institute poll, 21% of US buyers would leave their cart if they feel the checkout process is too long and complex.
One solution is to use a checkout progress bar that indicates where they are in the process as well as how much time is remaining.
Progress bars will encourage users to finish the checkout process so they will be able to see the final result.
- Offer Guest Checkout
Including a guest checkout option on your eCommerce store elevates the checkout optimization process to a new stage.
34 percent of shoppers left their carts also because the eCommerce stores required them to create an account in order to finish the purchase.
If you’re concerned about losing touch with your customers, don’t you worry; you’ll have their contact information when they will make a purchase.
- Write valuable and useful content
Aside from creating excellent content for your eCommerce store product pages, you can also use blogging to inform, educate, and interact with your target audience.
The more knowledge and value you give, the more likely it is that your target demographic will believe you.
It is also an ideal way to demonstrate your business experience, thus increasing your reputation and prestige. Another benefit of blogging is that it helps to improve organic SEO traffic.
If you are selling products all over the world, you can use the best VPN to see what kind of content is trending in your sector in various parts of the world. This will allow you to produce content that your intended audience will appreciate.
People visiting your site through these blogs may not be able to shop right away, but they will become familiar with your brand and may shop from your store in the future.
- Be Transparent with Prices
The most common reason for cart abandonment is shipping costs. Customers abandon an eCommerce shop 55 percent of the time because the additional costs (shipping, fees, tax, etc.) are prohibitively expensive.
Offering free delivery is one way of solving this challenge. Make it a point to emphasize that you would not be charging any fees to ship the products.
If you are unable to have free delivery, make sure to state the cost clearly. This would protect them from the price shock that will result from seeing additional prices during the checkout process.
- Integrate Live Chat App
Live chats result in a 40% rise in conversions.
Using live chat allows you to establish a direct link with prospective customers at the very moment they are considering purchasing your goods.
Making a genuine personal bond makes prospects believe you and increases the chances of conversion.
However, prevent incorporating live chat apps if you are unable to respond to customers who request a chat instantly.
Shoppers expect a swift response and will not wait hours and hours for you to reply.
If you are unable to respond to a customer’s query immediately but still want to have a workaround, you can integrate a virtual assistant into your Shopify store.
Although they cannot add a human touch to the interaction, they will answer frequently asked queries. Chatbots will raise conversion rates by around 2%.
Increasing conversion rates on Shopify pages is not as difficult as it seems.
Using the 08 tactics we have discussed above will assist you in converting more tourists into consumers.
However, you do not wait to see miracles immediately after putting them into use. Moreover, don’t worry about A/B checking, which will help you determine the specific elements that are assisting in conversions. Good luck with your sales!
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