Converting visitors into customers is a challenging task. Not every visitor who visits your store instantly shops from you. Since conversion is the most critical aspect of an eCommerce business, you must pay attention to it.
Currently, there are 820,000 active Shopify stores in the eCommerce market. The competition has become very fierce and surviving in this highly competitive market has become more challenging.
We believe no growth hack can turn your eCommerce website into a money-making machine overnight.
But here’s the good news: you can implement various techniques on your Shopify store to optimize conversion rates.
So without further ado, let’s get started to discuss how to increase the Shopify store conversion rate.
13 Ways to Boost the Shopify Conversion Rate
1. Highlighting Product Benefits
People purchase items that solve their issues or make their lives easier. As a result, it is important to emphasize product advantages clearly.
Avoid copying and pasting the manufacturer’s product description. A product page is an excellent place to use SEO keywords and highlight why anyone should buy it.
For example, if you sell food, you’d like your consumers to know whether a particular product is made from certified organic ingredients or is cruelty-free.
2. Leverage Personalization
The approach to rising sales funnel conversions is personalization. 51% of customers trust online stores to anticipate their requirements and make specific recommendations. When marketers have customized experiences, their profits rise by an average of 20%.
Using data analytics expertise is one of the most effective ways to utilize personalization. Data science enables you to classify your consumers into segments and sub based on age, gender, browsing behavior, buying background, and shopping patterns.
It will help determine what a buyer is going to purchase next, allowing you to present the same items they are looking for, increasing conversions.
3. Cross-Sell and Upsell
Cross-selling and upselling are great opportunities to boost the average order value. That being said, you can keep the number of options to a minimum.
Excessive use of similar items or interchangeable bits may sound intrusive and can distract the customer from finishing their purchase.
Shopify development provides a variety of third-party applications that you can conveniently incorporate into your eCommerce store to cross-sell and upsell. You must choose an app that is ideally suited to your company’s needs.
4. Simplify your Checkout Process
If the checkout process of your eCommerce store is long and complicated, you may lose a large number of customers just when they are about to purchase. According to a Baymard Institute poll, 21% of US buyers would leave their cart if they feel the checkout process is too long and complex.
One solution is to use a checkout progress bar that indicates where they are in the process as well as how much time is remaining.
Progress bars will encourage users to finish the checkout process so they will be able to see the final result.
5. Offer Guest Checkout
Including a guest checkout option on your eCommerce store elevates the checkout optimization process to a new stage.
34 percent of shoppers left their carts also because the eCommerce stores required them to create an account to finish the purchase.
If you’re concerned about losing touch with your customers, don’t worry; you’ll have their contact information when they will make a purchase.
6. Write valuable and useful content
Aside from creating excellent content for your eCommerce store product pages, you can also use blogging to inform, educate, and interact with your target audience.
The more knowledge and value you give, the more likely it is that your target demographic will believe you.
It is also an ideal way to demonstrate your business experience, thus increasing your reputation and prestige. Another benefit of blogging is that it helps to improve organic SEO traffic.
If you are selling products all over the world, you can use the best VPN to see what kind of content is trending in your sector in various parts of the world. This will allow you to produce content that your intended audience will appreciate.
People visiting your site through these blogs may not be able to shop immediately, but they will become familiar with your brand and may shop from your store in the future.
7. Be Transparent with Prices
The most common reason for cart abandonment is shipping costs. Customers abandon an eCommerce shop 55 percent of the time because the additional costs (shipping, fees, tax, etc.) are prohibitively expensive.
Offering free delivery is one way of solving this challenge. Make it a point to emphasize that you would not be charging any fees to ship the products.
If you are unable to have free delivery, make sure to state the cost clearly. This would protect them from the price shock that will result from seeing additional prices during the checkout process.
8. Integrate Live Chat App
Live chats result in a 40% rise in conversions.
Using live chat allows you to establish a direct link with prospective customers at the very moment they are considering purchasing your goods.
Making a genuine personal bond makes prospects believe you and increases the chances of conversion.
However, prevent incorporating live chat apps if you are unable to respond to customers who request a chat instantly.
Shoppers expect a swift response and will not wait hours and hours for you to reply.
If you are unable to respond to a customer’s query immediately but still want to have a workaround, you can integrate a virtual assistant into your Shopify store.
Although they cannot add a human touch to the interaction, they will answer frequently asked queries. Chatbots will raise conversion rates by around 2%.
9. Use Retargeting Ads
Use retargeting ads to remind customers who have abandoned their carts to complete their purchases. Offer discounts or incentives to encourage them to return to your store.
Retargeting ads are a type of online advertising that targets users who have previously visited your website or interacted with your brand. These ads are designed to remind these users of your brand and encourage them to return to your website and make a purchase.
Retargeting ads work by using cookies to track users who have visited your website. When these users visit other websites, they will see ads for your brand, reminding them of your products and services.
To use retargeting ads on Shopify, you can use third-party advertising platforms such as Google Ads or Facebook Ads. These platforms allow you to create custom audiences based on users who have visited your website or interacted with your brand.
When creating retargeting ads, it’s important to make them eye-catching and compelling. Use high-quality images and clear calls to action to encourage users to click on your ad and return to your website.
You can also offer special promotions or discounts to users who have abandoned their carts, encouraging them to complete their purchases. By using retargeting ads effectively, you can increase your conversion rate and drive more sales to your Shopify store.
10. Improve Site Speed
Ensure that your site loads quickly and efficiently. Slow loading times can lead to high bounce rates and lost sales.
Improving site speed is crucial for increasing your Shopify store’s conversion rate. Slow loading times can lead to high bounce rates, meaning that users will leave your website before making a purchase. Here are some tips for improving your site speed:
Use a fast and reliable hosting service: Your hosting service plays a critical role in determining your site’s speed. Choose a reputable hosting provider that can ensure fast load times and reliable uptime.
Optimize images: Large images can slow down your site’s load time. Use image compression tools to optimize your images for the web and reduce their file size.
Use a content delivery network (CDN): A CDN distributes your website’s content across multiple servers, making it faster and more reliable for users. Consider using a CDN service to improve your site’s speed and performance.
Minimize HTTP requests: Each element on your website requires an HTTP request, which can slow down your site’s load time. Minimize the number of HTTP requests by simplifying your website’s design and reducing the number of elements on each page.
Enable browser caching: Browser caching allows users to store certain elements of your website on their local device, making it faster to load when they revisit your site. Enable browser caching on your website to improve its speed and performance.
By implementing these strategies, you can improve your Shopify store’s speed and provide a better user experience for your customers, which can help increase your conversion rate and drive more sales.
11. Provide Excellent Customer Support
Offer multiple channels for customers to get in touch with you, including email, live chat, and phone support. Respond quickly to customer inquiries and provide helpful solutions to their problems.
Providing excellent customer support is essential for increasing your Shopify store’s conversion rate. When customers have a positive experience with your brand, they are more likely to make a purchase and recommend your store to others. Here are some tips for providing excellent customer support:
Offer multiple channels of communication: Provide customers with multiple ways to get in touch with you, such as email, phone, and live chat. Make sure that you respond promptly to customer inquiries and provide helpful solutions to their problems.
Be available during business hours: Make sure that you are available to respond to customer inquiries during your business hours. If you have a large customer base, consider hiring additional customer support staff to help manage the workload.
Train your support team: Make sure that your customer support team is well-trained and knowledgeable about your products and services. Provide them with the tools and resources they need to answer customer inquiries and resolve issues quickly.
Use automation tools: Use automation tools such as chatbots or autoresponders to provide customers with quick answers to frequently asked questions. This can help reduce the workload on your support team and provide customers with a fast and efficient experience.
Follow up with customers: After resolving an issue or answering a question, follow up with customers to ensure that they are satisfied with the outcome. This can help build trust and loyalty with your customers.
By providing excellent customer support, you can improve your Shopify store’s reputation and increase customer loyalty, which can lead to more sales and higher conversion rates.
12. Offer Free Shipping
Consider offering free shipping to customers who spend a certain amount on your store. This can help increase your average order value and encourage customers to make larger purchases.
13. Run Promotions
Offer limited-time promotions and discounts to incentivize customers to make a purchase. Promote these deals on your homepage and via email marketing.
Increasing conversion rates on Shopify pages is not as difficult as it seems.
Using the 8 tactics we have discussed above will assist you in converting more tourists into consumers.
However, you do not wait to see miracles immediately after putting them into use. Moreover, don’t worry about A/B checking, which will help you determine the specific elements that are assisting in conversions. Good luck with your sales!
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