Marketing is an incredibly useful tool for any business and something that you should always aim to be improving. This means that you should always have an eye out for new and interesting techniques that you could apply to your marketing. Fortunately, there are a great many techniques to master, and almost all of them can be usefully applied to any business.
Inbound Marketing
Digital marketing is an incredibly effective and powerful way to engage with marketing in the modern era.However, inbound marketing has become something of the cream of the crop for a number of reasons.It is a highly effective marketing strategy devised around the idea of combining several elements of digital marketing.
Attracting the Interested.
First and foremost, inbound marketing breaks away from traditional marketing in that it is primarily focused on attracting customers who are already interested in the product they are selling. Rather than attempting to produce interest in a customer to then manipulate, inbound marketing simply aims to attract your ideal prospects, who are potential customers looking for the service you provide.
Subtle but Effective.
As a result of this, inbound marketing can be an incredibly effective albeit very subtle marketing technique. It’s focused on manipulating the flow of search engines rather than generating interest in previously uninterested customers makes it far more effective at generating high conversion rates.Plus, inbound marketing can benefit strongly from digital data analysis, making it far easier to target the right kind of customer.
Guerrilla Marketing
A similar marketing technique for physical marketing is the idea of guerilla marketing. Guerilla marketing revolves around the idea that if you can surprise a potential customer with your advertisements, then you are more likely to stick in their head.
The Element of Surprise.
To this end, guerilla marketing tends to engage by placing billboards and other printed marketing materials in locations that customers might not expect. Rather than running an advert on TV, guerilla marketing will place a printed ad on the side of an escalator in order to catch you in a different mental state.
Sticking in the Head.
This idea of sticking in the customer’s head is core to the idea of guerilla marketing. Then Sumption is that when people are accustomed to seeing advertisements, they are less likely to be susceptible to their influence. So, by catching customers in locations where they aren’t in that resistant mindset, you are more likely to stick in their minds.
Mixed Marketing
Finally, you might even want to learn how to effectively combine marketing strategies such as Gorilla and inbound marketing. By learning how to effectively engage in mixed marketing techniques, you can gain some of the most powerful benefits of both while avoiding the elements that you don’t necessarily want to engage in either.
Overall, this can be an incredibly effective way to engage with a-typical marketing and potentially engage your potential customers more through the innovation of your marketing efforts. Of course, you would have to have a solid knowledge of both techniques in order to blend them effectively.
