The fact of our modern age is that most people spend most of their time online on a smart mobile device or in virtual games and interactions. It thus follows that any effective marketing campaign must also be based online and in the digital realm. The best marketing is the kind targeted and found where the potential customers spend most of their time or when they have spare time to read and interact with the material. This article will provide a clear outline of the digital marketing process and highlight why it is so important for your business.

What is digital marketing

It’s also known as online marketing and is the marketing campaign found on any smart digital device, such as tablet, phone mobile device or laptop. It is the predominant type of marketing campaign in a world which is more than ever based online.

How to use digital marketing

The idea is to be wherever your customers or possible clients are, and this just happens to be online at the moment. With more than three quarters of Americans going online on a daily basis, it is the online marketing campaign that will have the best chance of building your brand and getting your products and services to the general public. Unless you have the inhouse skills to run such a campaign it is best to hire the services of a professional digital marketing agency or firm.

It must be diverse and integrated

Any digital marketing campaign must consider the various online platforms that consumers now use. Being online is the generic term, but this will mean different things for different demographic groups. As such a successful digital marketing campaign will be on a number of online platforms and on different channels at the same time. This has been called holistic or multichannel marketing and is the best means of reaching the widest audience possible. This can be inclusion of the business marketing messages on daily news feeds, marketing on social media, on blogs and then obviously on the traditional website that would link all these platforms together.

The decision to go online and have a digitally based marketing process is now a given, it is the only way. However, deciding on which platforms you use and what content is at the heart of the campaign will be determined by the research you do before you embark on the digital adventure. You will need to know your customer habits, individual trends, and where they spend their time and why. This is the only way that you will be able to ensure that you choose the platforms to provide the most appropriate content to interest and secure customers and clients.

It is accepted that we are in the data and information age and as such most business, social interaction and entertainment is conducted and accessed online. It thus follows that if your business is going to build any sort of meaningful following you too will need to have a genuine presence online. This is your digital marketing campaign, that will be an ongoing process rather than a destination.

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