Marketers must adjust their campaign tactics daily if they want their brands to keep standing out. The online market is evolving, and using the same old methods may not yield the desired result. Unfortunately, predicting the trends that will transform the marketing landscape a few years from now is difficult. However, you don’t have to wait long to discover which trends will shape your industry because some are already happening. A digital marketing agency can help you determine which trends can work for your business and how to implement them. You may not be able to achieve all of them right away, but you can start with the most impactful ones.
Here are the top 10 trends in digital marketing right now:
1. The Use of AI
The rise of artificial intelligence in recent years has been exponential, and it’s not slowing down anytime soon. AI is increasingly used in various aspects of digital marketing, from customer segmentation to content creation. Its ability to quickly and accurately process large amounts of data makes it a valuable tool for marketers. If you haven’t integrated this technology into your campaigns, now is the time.
2. The Proliferation of Video Content
Video content is no longer a luxury; it’s a necessity. A recent study found that 87% of marketing professionals use video as a part of their strategies, which will only continue to grow. There are a few reasons for the increase in video usage. Consumers love watching videos because they’re incredibly engaging. What’s more, videos are easy to share and can help you boost your SEO. Social media platforms like Facebook, TikTok, and Instagram also favor video content, making creating them more critical than ever for your campaigns.
3. Personalized Emails
The online market has evolved, and customers want things that focus on themselves. This has resulted in the increased use of personalized emails that are not only sent to specific individuals but also focus on their interests. Brands that use this technique are more likely to increase their click-through rates, conversion rates, and ROI. An agency can help you to explore platforms like Adobe Campaign, which offer more personalization options.
If you already have an email list, then you must verify and validate your email list so you get a lower bounce rate. There are many free as well as paid tools that can help you do that. Here’s a great list of bulk email verification services that you can check out.
4. Interactive Content
Gone are the days when customers were happy with just reading or watching content. With the developments in technology, prospects prefer to interact with the brands they love. And what better way to do that than with interactive content? This type of content effectively engages your audience and allows them to have a say in the story’s outcome, making it more personal to them. Some examples of interactive content include quizzes, polls, assessments, calculators, contests, infographics, and more.
Automation is one of the biggest trends in digital marketing right now. Through it, you can manage your campaigns more effectively. Automation also allows marketers to personalize their messages and target their audience more accurately. For example, you can use it to segment your audience by their location, age, gender, or interests. Additionally, it can save your time and money if you use it to automate tasks that would otherwise be completed manually.
6. Voice Search
For several years, marketers have been optimizing content to enable it to rank on the first page of SERPS. While this is still vital, you should integrate it with voice search because people are now using voice assistants such as Siri and Cortana to perform searches. If your content is natural and easy to read, you will rank higher on voice search results.
7. Influencer Marketing
Influencers can be some of the most powerful tools in your online marketing arsenal. By aligning yourself with influencers who have established themselves as experts in their field, you can tap into their vast networks and gain instant credibility. This type of marketing focuses on building relationships with key influencers in your industry and using them to reach a wider audience with minimal effort.
8. Content Marketing
The content marketing trend is not new, but it has evolved over the years. The days of keyword-stuffed articles are long gone, and now marketers are focused on creating quality content that is interesting, informative, and engaging. To create content that stands out, you need to understand your audience and what they’re looking for.
9. Social Media Marketing
Social media platforms like Facebook, Twitter, and LinkedIn offer unique opportunities for campaigns. With over 2 billion active monthly users, social media provides a large audience for businesses to target. If you embrace their changes and use them wisely for your marketing efforts, staying ahead of the curve will be easier. The rise of live-streaming content, new features, and updates to existing ones make social media an evergreen platform.
10. Augmented Reality
Augmented reality allows users to interact with virtual objects in the real world. Some companies are already using this technology to create innovative customer marketing experiences. For example, you can use it to create an app that lets users see how furniture would look in their homes before they buy it or try on makeup before they purchase it.
The Bottom Line
Digital marketing trends should be approached with a mix of excitement and caution. As technology continues to evolve, so do the opportunities for marketers to reach their target audiences. However, with new opportunities come new challenges. So, if you want to stay ahead of the curve, keep up with the latest trends and developments.