Text messages have become the go-to method for marketing as they allow brands an easy way to communicate with their customers. These texts can be used for several purposes such as providing discounts and coupons, alerting subscribers to new products, or making any company announcements.
No matter what you use it for, everyone can agree on one thing. Text marketing is effective and the best way to market through text is to use an SMS-based marketing tool for your business!
What Is An SMS-Based Marketing Tool?
People tend to give out their email addresses for everything; however, text messages are reserved for the people that matter. It’s a more intimate communication channel and research shows that even if customers don’t respond to your SMS, they have most likely read it.
For this reason, it’s become essential for every business to have an SMS-based marketing tool to efficiently and effectively send out marketing messages. Simply put, an SMS-based marketing tool is software that can help businesses send out thousands of promotional or informational messages to customers on their cellphones.
These tools are incredibly easy to use and just require you to provide a subscriber list before you can start marketing yourself through SMS!
5 Best SMS-Based Marketing Tools for Your Business
A variety of SMS-based marketing tools exist today and businesses have to figure out which one will suit them best. Each comes with a unique set of features (Integration with email/Messenger or automatic workflows) that is designed to help your business make the most of its marketing.
With that being said, let’s look at the 5 best SMS marketing tools for your business.
1. SlickText
If you’re a business that wants to make the most of its marketing, SlickText is the perfect text marketing tool for you! Several features are available such as:
- Segmenting subscriber lists
- Sending bulk texts
- Setting up automatic replies
- Two-way communication
- Personalized messages such as birthday texts
- Easy integration with Shopify, Facebook, and Email
SlickText is most popular amongst small service-based businesses such as restaurants and salons. It’s also becoming popular amongst nonprofits and several e-commerce brands.
Businesses who try out SlickText will find that they offer several pricing plans to help businesses get exactly what they came for: Great marketing at affordable prices!
2. SimpleTexting
Text marketing couldn’t be simpler if you’re using SimpleTexting as your text marketing tool! It’s an affordable marketing tool that offers businesses various features.
Some of the most popular features that make them stand out are:
- Facilitation of two-way communication
- Scheduling texts to be sent out at certain times
- Text-to-vote surveys and contests
- Set up drip campaigns
- Auto-replies
- Segmentation of subscriber lists
- Easy integration with Shopify, Zapier, Mailchimp, and Hubspot
3. PostScript
One of the most sought-after text marketing tools is Postscript and it’s being used by several e-commerce companies to manage/build their subscriber lists. One of the best things about Postscript is that the price per message significantly goes down as the volume of texts increases.
This means that companies who are focusing on sending out messages to a large customer base will benefit! Some of the prominent features they offer are:
- Running creative campaigns
- Two-way communication
- Easy collection of phone numbers
- Segmentation of subscriber lists
- Automation tools
- Detailed analytics
4. Attentive
Attentive is a text marketing tool that has got everyone’s attention! It’s mainly used by e-commerce and retail brands that are using Shopify or Shopify Plus.
Some of the stand-out features Attentive offers are:
- Segmentation of lists
- Sending automated texts based on shopping behaviors
- Auto-responding to questions
- Detailed analytics
- Access to design and engineering resources, members-only forums, and more
5. Klaviyo
The final text marketing tool to make it to our list of 5 is Klaviyo. It’s popularly being used by several e-commerce businesses and has been labelled a must-have tool for text marketers in 2021.
Klaviyo offers businesses an integrated system that has single platform management. Some of the most popular features they provide are:
- Easy integration with other platforms such as Shopify
- Automation of messages
- Advanced subscriber segmentation
- Mass texts
- Coupon offers
- Detailed analytics
Conclusion
Not all communication channels are as effective as text marketing! It’s helped companies reach thousands of customers and promises to do more if given the chance.
With such a high open-rate and an incredible response rate, text marketing has quickly become the favourite marketing channel of countless companies. Try it out for yourself and see what all the hype is about!
Who knows, maybe all your business needs is a well-executed SMS-based marketing campaign!
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