Emerging trends in technology are shaping the digital world with every passing day. With technological advancements outgrowing our expectations, we are experiencing game-changing technological trends. These trends are enabled through AI, IoT, and robotic process automation services offered by software development companies. One of the new trends in the world is Multiexperience.
We all have heard about virtual reality and augmented reality but terms like Multiexperience and mixed reality are relatively new. As per Gartner’s prediction for the top 10 strategic technology trends in 2020, multiexperience will follow hyperautomation to lead the market shift. The firm also predicts that by 2023 over 25% of conversational apps, progressive web apps, and mobile apps will be built on multiexperience development platforms. Multiexperience has created a buzz in the tech universe. So let’s look at what exactly is multiexperience.
How do we define Multiexperience?
As defined by Gartner, “Multiexperience refers to the various permutations of modalities (e.g., touch, voice and gesture), devices and apps that users interact with on their digital journey across the various touchpoints.”
Multiexperience is used to provide a seamless user experience for customers by enabling customer interaction across different touchpoints. Multiexperience, therefore, focuses on virtual reality, augmented reality, mixed reality, sensing technologies, and multichannel human-machine interfaces to provide immersive experiences. Multiexperience can be witnessed through laptops, smartphones, desktops, tablets, smart TVs, wearables, smart Hubs, API integration, and IoT.
Multiexperience development focuses on improving our digital experiences across different touchpoints and devices. MXDPs (Multiexperience development platforms) offer frontend and backend development tools and services to design, develop, test, distribute, manage, and analyze multiexperience apps. MXDPs are enabling software development firms in creating low code user experiences. They also provide shorter release cycles and continuous development through optimized DevOps practices and tools. However, MXDPs themselves are not yet AV-relevant.
How can Multiexperience be implemented?
According to Gartner’s Research Vice President, Jason Wong, a four-step model should be used for implementing multiexperience to a digital user journey. Below are the four steps:
- Sync me: This step is to store user information and allow access to information anytime by the user.
- Know me: Take advantage of predictive analytics to offer personalized suggestions to the user.
- See me: Analyze the location, situation, context, and historical preferences of users and provide them with better information based on the analysis.
- Be me: Take action on behalf of the user and make the best decision for users if the users permit.
Why is Multiexperience important in today’s world?
The availability of new digital touchpoints has increased customer demand for better experiences with those touchpoints. Therefore, companies have to invest in platforms to improve customer experience across these touchpoints. The demand for MXDPs increased with the growing significance of wearables, new interfaces, and similar devices.
The demand for multiexperience platforms is expected to grow with an increase in apps, modes of interaction, and devices. For instance, the connected wearable devices in the world are used by 526 million users, and by 2021, the expected number of VR/AR devices sold will be 52 million.
The rapid digital transformation can be attributed to multiexperience development. It is leading companies to invest in MXDPs to create multi-channel apps and contribute to this transformation journey. According to Gartner, at least one-third of companies will deploy an MXDP by2021.
What technologies do multiexperience development platforms use?
Although visual and touch interfaces are already established and vital for most of the B2C applications, these new platforms require the discretion of developers while developing new applications.
- Augmented reality: AR enables viewing a real-world environment supported by computer-generated data. For instance, many restaurants have started displaying their menus or food on the tables or plates of customers, using AR.
- Virtual Reality: VR provides a simulated visual environment by using computer technology. It allows people to interact with objects and perform actions. For instance, a lot of VR games are available that create an interactive gaming environment.
- Wearables: Wearables are capable of interacting and connecting with a smartphone app and include smartwatches and Bluetooth headsets.
- Chatbots: It is a computerized software that enables people to interact with machines in a conversational manner using voice and text. For instance, most of the websites today offer customer services through chatbots that efficiently answer simple queries and direct you to a human agent for complex queries.
Some of the prominent MXDPs are:
What is the scope of Multiexperience?
As of now, the pros and cons and the scope of Multiexperience are yet to be explored. However, MXDP is expected to enhance efficiency in organizations and boost collaborations between business teams and IT while designing, developing, and managing apps and customer experiences. It also has the capability to employ cognitive services that are beyond conversational AI and computer vision. A multiexperience journey enhances customer experiences as well as automates various tasks and processes to free employees from the workload. With a wide scope in its implementation and easily accessible AR and VR devices, multiexperience is expected to have a massive market.
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