Every business owner wants to be successful, but implementing the right pre-launch strategies is key. There are many things to consider before launching your website so let’s take a look at two key points to ensure you launch with success.
1. Check site speed
This may seem a no-brainer, but testing your website’s speed is so important that it should be checked before launching your business or blog site. Sites with slow response times lose customers and visitors because they have to wait too long for the page to load. Google has even begun penalizing slow-loading sites in search results.
Your website should load as quickly as possible for two reasons: firstly, users won’t wait around if they have to wait too long for pages to load; and secondly, search engines will punish you if your site doesn’t load quickly enough.
2. Make sure the 404 pages are set up correctly
You can use software like Yoast and All In One SEO Pack (for WordPress) to ensure that every time someone hits a non-existing post or page on your site, that they will see a custom 404 error page – not just the standard WordPress “page not found” screen which usually displays posts from other posts as well as outdated search results.
You need to ensure that your site’s 404 pages are optimized so that you can reduce the number of people who leave your site when they get there. If this happens too often, it’ll have a negative effect on your SEO rankings–and nobody wants that!
3. Secure your site with an SSL certificate
You have probably heard that Google is going to start penalizing sites that are not encrypted with HTTPS:// by the end of 2015. This means your site will show up lower in search results because it is not secure, so get on this! It’s also important to use HTTPS:// for e-commerce websites so all private information can be sent securely through users’ browsers instead of being intercepted by possible hackers.
With more and more website hacks taking place every day, it’s important for you to secure your site with an SSL certificate. A hacked site will negatively impact the bounce rate of any website, which means more users clicking away without making any sort of purchase.
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4. Check for duplicate content
It’s extremely important that you check all your web pages for duplicates. This is because Google will punish you if you have too many exact duplicates on one site, and it can even deem a site to be spam in some circumstances. Before launching a website, fix any instances of the same page being repeated in different places, rather than having them on your website at all.
This one may surprise you but it isn’t cut and dry if you know what you’re doing (depending on how large your site is). If you create a page about a certain subject and another website copies and pastes everything from your page verbatim, without your permission, there’s not much you can do about it other than getting upset. However, if your website is similar to another site out there or has a lot of duplicate information across different pages or posts, you should take the necessary steps to clean this up so Google does not see your site as spammy.
5. Ensure the site’s mobile-friendly
If your site isn’t mobile-friendly, why are you even reading this? We all know that more people are using their phones and tablets to browse websites these days, so create an experience that caters to them! There are thousands of free sites where you can test how well optimized your website is for mobile devices.
6. Double-check CTAs and test them
Adding a CTA (call-to-action) to your website and blog posts is a great way to increase sales and conversions, but you must make sure these CTAs are presented in the right way so they stand out on the page. You can test different colors or button shapes on your site for increased results. It’s as simple as that.
Your website needs powerful calls to action if you want users to convert into customers quickly. You can’t afford to have weak calls to action that are easily ignored by users who are browsing your site on their mobiles or tablets–and these are precisely the people you need most right now! Make sure that every single CTA on your website grabs attention straight away by using contrasting colors or using an arrow pointing towards it.
7. Check for broken links
Before launching, always run a quick check of any URL on your website to ensure there aren’t any broken links – pages that lead nowhere, or worse yet, can potentially harm those who click them by opening viruses/malware onto their computers!
Broken links mean that a user can’t click through to a particular page on your site. If you have too many broken links, Google will be forced to penalize your website as these broken links make it seem as though you don’t really care–which isn’t good for business! Make sure that every link on your website works properly before launch.
8. Add Alt Text for images
Alt text allows those who are visually impaired to understand what an image is about without the use of images and enables anyone using a screen reader to determine the contents of the page they’re navigating more easily. Adding alt text makes your site more “user-friendly” and this will lead to happier users which means more conversions in the long run.
This may not like a big deal at first, but it can really help your SEO, especially if you are using images to build backlinks. Alt tags are used by the search engines for indexing purposes, so they are essentially keywords or phrases that tell Google what your image is about. There’s not much you can do if someone steals one of your images and posts on their site, but adding alt text is always a good idea because Google views this as another form of content.
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9. Load all Your JS files at the end of the page
10. Check your site one last time
Before launching a website, check it one last time–and then check it again! Small mistakes such as fonts suddenly changing or images appearing where they shouldn’t be irritating to users and could reduce conversions overnight. Make sure all links work properly with no broken ones and double-check all spelling before launch day!
Before launching, make sure to use a quality hosting service. Your website is where users go in order to get the information they need, or in other words, your content. If their access is delayed, then that’s frustrating for them and the next time when they are looking for information about something, chances are they will not go back to your site again. Therefore, necessary precautions must be taken when hosting your website to ensure your user’s convenience.To have a professional website of your own designed with customized features without spending too much on the project, you can hire Pixel Street today! With competent web developers who are experts in this field, you will never go wrong with our services since we provide high-quality standards for every single step of the process from initial consultation to providing you your fully customized website at affordable prices.